![terraforming games on steam terraforming games on steam](http://www.teamboardgame.com/wp-content/uploads/2016/09/Terraforming-Mars-Cards.jpg)
The big question really though is how has the event increased sales for developers? Valve checked the data for games that have actually released since the festival, noting that the "median released game saw an increase of 500% in 'converting wishlists' made during Next Fest compared to converting wishlist additions made in the two weeks leading to Next Fest". Valve notes that there's a few reasons why 2021 has done so much better, including a change to their rules that mean developers can only enter once per-game, so Valve thinks developers have taken a bit more time to be ready - makes sense.
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Wishlists are an essential marketing tool, since it's a way for developers to remind users their game has released or is on sale and hopefully convert them into actual sales. So how has it all been going? Very well overall, according to the latest data from Valve.Ĭompared with the events in 2020, there's been a huge jump in the amount of wishlists for developers. Developers can offer up limited-time demos, do livestreams and talks - all in the name of pulling in more wishlists and sales. Valve has written up a short blog post going over how their Steam Next Fest has improved things for developers, and it seems by a huge amount in some cases.įor users who haven't seen one before, Steam Next Fest is a regular event Steam now runs a few times a year, that gives developers some extra time in the spotlight.